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Partnerships

Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.

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West Ham United

We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In September 2021 Betway overtook AvcoTrust in becoming the longest running shirt sponsor of the Hammers.

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Arsenal

Betway are proud to be the Official Global Betting Partner of Arsenal.

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Atlético de Madrid

Betway are proud to be the Sports Betting Partner of 11-time La Liga champions Atlético de Madrid.

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FC Schalke 04

Betway are proud to become the Official Sports Betting Partner of FC Schalke 04.

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Brighton & Hove Albion

Betway are proud to be the Exclusive Global Betting Partner of Brighton & Hove Albion

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Horse Racing Sponsorship

Betway have proudly sponsored over 4000 races in the UK and Ireland to date. Starting with their first sponsorship at Ffos Las in January 2015, they have gone to on to sponsor at 29 different courses including Sandown Park, Haydock Park, Musselburgh, Newbury, York and Chester, to name but a few.

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Betway SA20

Betway are proud to be the Title Partner of Cricket’s newest and most exciting tournament, the Betway SA20.

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NBA

Betway are proud partners of eight globally recognised NBA teams including Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Minnesota Timberwolves, Miami Heat and Milwaukee Bucks.

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NHL

Betway are proud to be the Official Betting Partner of the NHL.

Throughout 2021, Betway also signed agreements to be partners of NHL sides Philadelphia Flyers and New Jersey Devils.