Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.
We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In September 2021 Betway overtook AvcoTrust in becoming the longest running shirt sponsor of the Hammers.
Betway are proud to be the Sports Betting Partner of 11-time La Liga champions Atlético de Madrid.
Betway are proud to be the Official Betting Partner of German top-flight football club Eintracht Frankfurt.
Betway are proud to become the Official Sports Betting Partner of FC Schalke 04.
Betway are proud to be the Official Betting Partner of Bundesliga side Hertha Berlin.
Betway are proud to be the Exclusive Global Betting Partner of Brighton & Hove Albion
Betway are proud to be the Official Betting Partner of Werder Bremen since 2017.
Betway have been the proud ‘Official Betting Partner’ of the Belgian FA Cup since 2017 when SV Zulte Waregem claimed their second success in the tournament.
Betway are proud to announce sponsorship deals with Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.
Betway are proud to be the Official North American Betting Partner of Tottenham Hotspur.
Betway are proud to sponsor the Betway Queen Mother Champion Chase at the Cheltenham Festival. The championship contest is run over two miles and has an exceptional roll of honour with previous winnners including Sprinter Sacre, Altior and in 2021, the first mare to ever win the contest, Put The Kettle On.
Betway have proudly sponsored over 4000 races in the UK and Ireland to date. Starting with their first sponsorship at Ffos Las in January 2015, they have gone to on to sponsor at 29 different courses including Sandown Park, Haydock Park, Musselburgh, Newbury, York and Chester, to name but a few.
Betway’s association with Cricket South Africa goes back to 2018 and the sponsorship of the inaugural Mzansi Super League T20. We are now proud to extend that to sponsorship of all home test and ODI series for the national team.
Betway was the first major bookmaker to launch a dedicated esports portal back in 2015. Our record sponsorship deal with Ninjas in Pyjamas, one of the most renowned professional Counter-Strike teams in the world, gives fans the opportunity to get closer to the players than ever before.
Betway are proud partners of eight globally recognised NBA teams including Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Golden State Warriors, Minnesota Timberwolves, Miami Heat and Milwaukee Bucks.
Betway are proud to be the Official Betting Partner of the NHL.
Throughout 2021, Betway also signed agreements to be partners of NHL sides New York Islanders, Philadelphia Flyers and New Jersey Devils.