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Partnerships

Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.

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West Ham United

We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In September 2021 Betway overtook AvcoTrust in becoming the longest running shirt sponsor of the Hammers.

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Toulouse FC

We are proud to partner French Ligue 1 side Toulouse FC

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Atlético de Madrid

Betway are proud to be the Sports Betting Partner of 11-time La Liga champions Atlético de Madrid.

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VfB Stuttgart

Betway has signed an exclusive three-year deal with VfB Stuttgart, becoming the premium partner of ‘die weiß-roten’.

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Eintracht Frankfurt

Betway has signed a three-year deal to become the Official Betting Partner of German top-flight football club Eintracht Frankfurt.

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RCD Espanyol

We are proud to be the Global Betting Partner of La Liga side RCD Espanyol.

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FC Schalke 04

Betway are proud to become the Official Sports Betting Partner of FC Schalke 04.

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Hertha Berlin

With the start of the 2020/21 season, the global online gambling company and the German capital city club are entering into a long-term partnership.

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Brighton & Hove Albion

Betway are proud to be the Exclusive Global Betting Partner of Brighton & Hove Albion

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Werder Bremen

Betway are proud to be the Official Betting Partner of Werder Bremen since 2017.

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Croky Cup

Betway have been the proud ‘Official Betting Partner’ of the Belgian FA Cup since 2017 when SV Zulte Waregem claimed their second success in the tournament.

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Chile

Betway are proud to announce sponsorship deals with Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.

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Tottenham Hotspur

Betway are proud to be the Official North American Betting Partner of Tottenham Hotspur.

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RC Celta

Betway are proud to be the Global Betting Partner of RC Celta

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Betway Queen Mother Champion Chase at the Cheltenham Festival

Betway are proud to sponsor the Betway Queen Mother Champion Chase at the Cheltenham Festival. The championship contest is run over two miles and has an exceptional roll of honour with previous winnners including Sprinter Sacre, Altior and in 2021, the first mare to ever win the contest, Put The Kettle On.

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Other Horse Racing sponsorships

Betway have proudly sponsored over 4000 races in the UK and Ireland to date. Starting with their first sponsorship at Ffos Las in January 2015, they have gone to on to sponsor at 29 different courses including Sandown Park, Haydock Park, Musselburgh, Newbury, York and Chester, to name but a few.

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Cricket South Africa

Betway’s association with Cricket South Africa goes back to 2018 and the sponsorship of the inaugural Mzansi Super League T20. We are now proud to extend that to sponsorship of all home test and ODI series for the national team.

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Cricket West Indies

Since 2018 Betway has been associated with one of the greatest teams in the history of cricket, we are proud of our long-term partnership with the Windies which will run until at least 2022.

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Mzansi T20 League

Betway first partnered with the Mzansi Super League back in 2018 and have extended that deal to cover the official betting partnership of the league through 2020 and 2021.

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Surrey County Cricket Club

In May 2021, Betway proudly partnered with Surrey County Cricket Club, in a deal to be their Official Betting Partner.

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BLAST

Betway proudly sponsors BLAST Premier, one of the leading esports event series. Made up of multiple events throughout the year and featuring the very best teams in CS:GO, BLAST brings together the best elements of esports to create truly unmissable events and amazing content.

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NIP

Betway was the first major bookmaker to launch a dedicated esports portal back in 2015. Our record sponsorship deal with Ninjas in Pyjamas, one of the most renowned professional Counter-Strike teams in the world, gives fans the opportunity to get closer to the players than ever before.

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Beastcoast

Betway partner with Peruvian DOTA 2 team Beastcoast as it continues to expand its esports portfolio. Beastcoast is the leading DOTA 2 team in South America, having won a total of $163,850 in prize money. In April, its players defeated NoPing esports to claim victory at the ESL One Los Angeles 2020 Online: South America and Realms Collide.

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NBA

Betway are proud partners of eight globally recognised NBA teams including Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Golden State Warriors, Minnesota Timberwolves, Miami Heat and Milwaukee Bucks.

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NHL

Betway are proud to be the Official Betting Partner of the NHL.

Throughout 2021, Betway also signed agreements to be partners of NHL sides New York Islanders, Philadelphia Flyers and New Jersey Devils.