Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.
We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In September 2021 Betway overtook AvcoTrust in becoming the longest running shirt sponsor of the Hammers.
Betway are proud to be the Sports Betting Partner of 11-time La Liga champions Atlético de Madrid.
Betway has signed an exclusive three-year deal with VfB Stuttgart, becoming the premium partner of ‘die weiß-roten’.
Betway has signed a three-year deal to become the Official Betting Partner of German top-flight football club Eintracht Frankfurt.
The Babazorros are another long-standing sponsorship for us in the Spanish top-flight, with our association going back to 2018. We are proud to be their Global Betting Partner.
Betway are proud to become the Official Sports Betting Partner of FC Schalke 04.
With the start of the 2020/21 season, the global online gambling company and the German capital city club are entering into a long-term partnership.
Betway are proud to be the Exclusive Global Betting Partner of Brighton & Hove Albion
Betway are proud to be the Official Betting Partner of Werder Bremen since 2017.
Betway are proud to be part of the new story of the Lisbon based club and our logo will appear on their shirts from the start of the 2020/21 Primeira Liga season
Betway have been the proud ‘Official Betting Partner’ of the Belgian FA Cup since 2017 when SV Zulte Waregem claimed their second success in the tournament.
Betway are proud to be the Official North American Betting Partner of Tottenham Hotspur.
Betway are proud to sponsor the Betway Queen Mother Champion Chase at the Cheltenham Festival. The championship contest is run over two miles and has an exceptional roll of honour with previous winnners including Sprinter Sacre, Altior and in 2021, the first mare to ever win the contest, Put The Kettle On.
The Grand National Festival at Aintree is one of the biggest and most anticipated fixtures of the National Hunt season. As ‘Official Betting Partner’ of the three-day festival we are proud to sponsor accompanying Grade One races including the Betway Bowl.
As part of our ongoing commitment to all levels of British horse racing, in 2016, we became category sponsors of the All-Weather Championships encompassing the Sprint, Middle Distance and Marathon categories. This includes title sponsorship of the Betway Easter Classic on Good Friday which is the peak of six months of action.
Betway also proudly sponsor a number of races around the UK all through the year at tracks such as Musselburgh, Market Rasen, Haydock and Sandown.
In May 2021, Betway proudly partnered with Surrey County Cricket Club, in a deal to be their Official Betting Partner.
Betway’s association with Cricket South Africa goes back to 2018 and the sponsorship of the inaugural Mzansi Super League T20. We are now proud to extend that to sponsorship of all home test and ODI series for the national team.
Since 2018 Betway has been associated with one of the greatest teams in the history of cricket, we are proud of our long-term partnership with the Windies which will run until at least 2022.
Betway first partnered with the Mzansi Super League back in 2018 and have extended that deal to cover the official betting partnership of the league through 2020 and 2021.
Betway proudly sponsors BLAST Premier, one of the leading esports event series. Made up of multiple events throughout the year and featuring the very best teams in CS:GO, BLAST brings together the best elements of esports to create truly unmissable events and amazing content.
Betway was the first major bookmaker to launch a dedicated esports portal back in 2015. Our record sponsorship deal with Ninjas in Pyjamas, one of the most renowned professional Counter-Strike teams in the world, gives fans the opportunity to get closer to the players than ever before.
Betway partner with Peruvian DOTA 2 team Beastcoast as it continues to expand its esports portfolio. Beastcoast is the leading DOTA 2 team in South America, having won a total of $163,850 in prize money. In April, its players defeated NoPing esports to claim victory at the ESL One Los Angeles 2020 Online: South America and Realms Collide.
Betway's deal with BIG cements their position as a market leader in the esports betting space, and gives us another opportunity to engage and entertain the esports community. BIG may be fairly new to the scene but they are rising stars and Betway are thrilled to be part of that journey.
Betway are proud partners of seven globally recognised NBA teams including Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Golden State Warriors, Dallas Mavericks, Minnesota Timberwolves and Miami Heat.
Betway are proud to be the Official Betting Partner of the NHL.
Throughout 2021, Betway also signed agreements to be partners of NHL sides New York Islanders, Philadelphia Flyers and New Jersey Devils.