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Our Story

Founded in 2006, Betway Group is one of the leading global companies in online betting and gaming , operating across a number of regulated markets around the world. Betway is owned by Super Group, the holding company for Betway and Spin, a multi-brand online casino offering.

Betway Group’s HQ is in Malta with additional offices in Guernsey, London and Madrid. We employ 600 people globally with a further 1,300 dedicated third-party support staff.

Developed by our exceptionally talented people, we create market-leading, cutting-edge interactive gaming experiences from pre-game and live Sports betting to esports and Casino. We bring people closer to the action – putting them at the centre, making them feel a part of it.

Betway Group takes our responsibilities to our customers and other stakeholders extremely seriously and we place great emphasis on working to a ‘compliance first’ model across the business.

Betway currenty holds licences in a number of regulated markets including Malta, UK, Sweden, Denmark, Italy, Spain, Belgium and Ireland. As part of our international expansion, we also licence the Betway brand into further regulated markets, ensuring that we have a truly global presence.

Milestones

Read through our history to understand how we got to where we are today. The interactive timeline will take you through the milestones, achievements and pivotal moments in our journey to becoming a world-leading gaming brand.

  • BUSINESS

    • Betway receive industry recognition for their brand sonic
    • Super Group list on the NYSE
    • Betway launch products in Buenos Aires City
    • Betway go live in Ontario
  • PARTNERSHIPS

    • Betway signs deals with five Chilean football clubs
    • Betway announces new partnership with NBA’s Milwaukee Bucks
    • Betway renews sponsorship with BLAST
    • For the sixth-year in a row, Betway proudly sponsor the Betway Channel islands Sports Awards
    • Betway sign a brand ambassador deal with former French international footballer and radio presenter, Jerome Rothen.
    • BRTT joins the ‘Betway Squad’ as Betway’s new esports ambassador
  • PRODUCT

    • Betway’s esports brand evolution goes live 2022
  • Awards:

    • SBC Awards 2022 – Winner of Esports Operator of the year
    • EGR Awards 2022 – Winner of Esports Operator of the year
    • Global Regulatory Awards 2022 – Shortlisted for Outstanding Contribution to Sports Betting Integrity
  • BUSINESS

    • Betway continues its charity partnership with Code Your Future.
    • Betway named in the list of best esports advertising campaigns for 2020 by the Esports Insider
    • SGHC launch WayForward; a central hub that showcases how each brand under their umbrella give back to the sports and communities that they work closely with each day.
  • PARTNERSHIPS

    • Betway renews partnership with Immortals Gaming Club (IGC)’s Brazilian CS:GO esports brand, MIBR
    • Betway become the Official Betting Partner of the Tattersalls Irish Guineas Festival at The Curragh.
    • Betway launch the ‘Betway Squad’
    • Betway are the title sponsor of the Cricket South Africa T20 competition, the ‘Betway T20 Challenge’.
  • PRODUCT

    • Betway launches Bolão Das Lendas
  • Awards:

    • Martech Stackie Award Winner 2021
    • Illumi Awards 2021 - Outstanding International Success Story Award
    • Shortlisted for EGR Marketing and Innovation Awards 2021 for Innovation in Esports
    • GameFace Awards 20021 – Won award for Best Internal Content Team and received two Highly Commended Awards for Best Internal Social Media Team and Best Partnership Activation.
    • SBC Awards 2021 – Esports Operator of the year
    • EGR Awards 2021 – Esports Operator of the year
  • BUSINESS

    • Code Your Future becomes Betway’s 2020 Charity Partner
    • Betway renews its partnership with PPF to promote sports betting integrity
    • Betway self-imposes ban on football transfer betting
    • Betway commits to donating all race profits from the virtual running of the Grand National to NHS Charities Together.
  • PRODUCT

    • Betway rebrands Casino site
    • Betway’s prize wheel goes live
    • Betway launches its first in-house studio release 4toWin
    • Betway releases ‘betyourway’ for inplay
    • The IPL scoreboard went live for Betway’s cricket customers
  • PARTNERSHIPS

    • Nargis Fakhri becomes Betway’s ambassador for India
    • Betway secures an LED partnership deal with various English Premier League teams.
    • Betway sponsor the DreamHack Masters Spring Tournament
    • Betway sponsor the BLAST: Bounty Hunt Tournament
    • Betway sponsor the CS_Summit 6
    • Betway sign with Cricket South Africa as headline sponsor
    • Brazilian Twitch streamer Baiano becomes a Betway ambassador
    • Betway sign sponsorship deals with Spanish football clubs: Real Betis
    • Betway sponsor esports tournament, AMD SAPPHIRE OGA DOTA PIT EU/CIS
    • Betway partners with Peruvian DOTA 2 team Beastcoast
    • Kevin Pietersen extends Betway ambassador role
  • BUSINESS

    • Betway wins SBC award for Esports Operator of the Year
  • PRODUCT

    • Betway rebrand Sportsbook
  • PARTNERSHIPS

    • Betway agree sponsorship deal with BLAST Pro Series
    • Betway renews partnership with West Ham
    • Betway enter a global partnership with PSG. LGD
    • Betway partner with Dreamteam (The Sun’s fantasy football game)
    • Betway become a Global Betting Partner of Leicester City and Brighton & Hove Albion FC
    • Betway secure the European Betting Partnership of Norwich City
    • Betway become the African Betting Partner for Tottenham Hotspur
  • BUSINESS

    • Betway awarded with ISO 27001 certification
    • Betway launches European advertising campaign in collaboration with Saatchi & Saatchi
    • Betway teams up with PPF to promote sports betting integrity
    • Motivation and GSAD become Betway’s 2018 Charity Partners
  • PARTNERSHIPS

    • Betway enter Spanish football signing deals with Alaves, Levante and Leganes
    • Betway expands into Italy with sponsorship deal with A.S. Roma
    • Betway make their first foray into Cricket with Cricket West Indies partnership
    • Betway sign Dusseldorf and Hannover 96 on three-year-deals adding to their German football portfolio
    • Betway becomes official global betting partner of the Mzansi Super League T20 in Cricket
  • PRODUCT

    • Betway Sports covers 250,000+ events in play, focusing on over 50 sports
  • BUSINESS

    • Betway raises over £70,000 for the EFDS and donates over £15,000 to the Jessie May Children’s Hospice at Home.
  • PARTNERSHIPS

    • Betway becomes 'Official Betting Partner' of the Grand National Festival in Horse Racing
    • Betway extends sponsorship of the Queen Mother Champion Chase at the Cheltenham Festival until 2020
    • Third consecutive Betway UK Championship Snooker Final and announcement of sponsorship extension
    • Betway becomes new sponsor for ESL Pro League and ESL One Cologne in esports
  • PRODUCT

    • Betway's request based 'betyourway' is launched
    • Betway's 'Virtual Sports' product is launched
    • Betway Sports offers nearly 200,000+ in-play events
    • Betway launch their own live casino studio 'Betway Lounge'
  • BUSINESS

    • Betway awarded the Guinness World record for the largest Jackpot pay out of €17, 879, 645 won on Betway Casino online slot machine game Mega Moolah on 6 October 2015
    • GSAD and the EFDS become Betway’s Charity Partners
  • PARTNERSHIPS

    • Betway becomes the sponsor of esport's most popular team Ninjas in Pyjamas
    • Betway signs Bundesliga football clubs in Germany and RSC Anderlecht in Belgium as 'Official Betting Partner'
    • Betway named title sponsor of World Cup of Darts
    • Betway extends the West Ham shirt sponsorship deal through to the 2019/2020 season
  • PRODUCT

    • Betway Sports offers 130,000+ in-play events
  • BUSINESS

    • Betway becomes a member of the Independent Betting Adjudication Service (IBAS) and ESSA
    • Betway becomes a donor to the Responsible Gambling Trust
    • Betway partners with the Professional Players Federation (PPF)
  • PARTNERSHIPS

    • Betway becomes the official principal sponsor of West Ham Premier League football team
    • Betway becomes the first gambling company to ever sponsor the Davis Cup in Tennis
  • PRODUCT

    • 'Cash Out' product is offered for the first time by Betway
    • Betway approaches 100,000+ in-play events on the sportsbook
    • Betway launches esports product
  • PARTNERSHIPS

    • Betway becomes the sponsor of the Queen Mother Champion Chase Horse Racing at the Cheltenham Festival
    • Betway becomes title sponsor for the Premier League Darts
    • Betway's first ever sport sponsorship takes place in Boxing with the Froch v Groves world title fight