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Our Story

Founded in 2006, Betway Group is one of the leading global companies in online betting and gaming, operating across a number of regulated markets around the world.

Betway Group’s HQ is in Malta with additional offices in Guernsey, London and Madrid. We employ 600 people globally with a further 1,300 dedicated third-party support staff.

Developed by our exceptionally talented people, we create market-leading, cutting-edge interactive gaming experiences from pre-game and live Sports betting to eSports and Casino. We bring people closer to the action – putting them at the centre, making them feel a part of it.

Betway Group takes our responsibilities to our customers and other stakeholders extremely seriously and we place great emphasis on working to a ‘compliance first’ model across the business.

Betway currenty holds licences in a number of regulated markets including Malta, UK, Sweden, Denmark, Italy, Spain, Belgium and Ireland. As part of our international expansion, we also licence the Betway brand into further regulated markets, ensuring that we have a truly global presence.

Milestones

Read through our history to understand how we got to where we are today. The interactive timeline will take you through the milestones, achievements and pivotal moments in our journey to becoming a world-leading gaming brand.

  • PARTNERSHIPS

    • Betway to sponsor German-based esports team Berlin International Gaming (BIG)
    • Betway renews partnership with ESL
    • Betway extends sponsorship of the Grand National Festival to another 5 years
    • Betway partner with legendary cricketer Kevin Pietersen
  • PRODUCT

    • Betway 'betyourway' ‘Build Your Own’ is launched
  • BUSINESS

    • Betway awarded with ISO 27001 certification
    • Betway launches European advertising campaign in collaboration with Saatchi & Saatchi
    • Betway teams up with PPF to promote sports betting integrity
    • Motivation, Special Olympics Malta and GSAD become Betway’s 2018 Charity Partners
  • PARTNERSHIPS

    • In esports - Betway becomes founder member of MiBR
    • Betway enter Spanish football signing deals with Alaves, Levante and Leganes
    • Betway expands into Italy with sponsorship deal with A.S. Roma
    • Betway make their first foray into Cricket with Cricket West Indies partnership
    • Betway sign Dusseldorf and Hannover 96 on three-year-deals adding to their German football portfolio
    • Croky Cup deal strengthens Betway's Belgian presence in Football
    • Betway becomes official global betting partner of the Mzansi Super League T20 in Cricket
  • PRODUCT

    • Betway Sports covers 250,000+ events in play, focusing on over 50 sports
  • BUSINESS

    • Betway raises over £70,000 for the EFDS and donates over £15,000 to the Jessie May Children’s Hospice at Home.
  • PARTNERSHIPS

    • Betway becomes 'Official Betting Partner' of the Grand National Festival in Horse Racing
    • Betway becomes 'Official Betting Partner' of German football club Werder Bremen
    • Betway extends sponsorship of the Queen Mother Champion Chase at the Cheltenham Festival until 2020
    • Third consecutive Betway UK Championship Snooker Final and announcement of sponsorship extension
    • Betway becomes new sponsor for ESL Pro League and ESL One Cologne in eSports
  • PRODUCT

    • Betway's request based 'betyourway' is launched
    • Betway's 'Virtual Sports' product is launched
    • Betway Sports offers nearly 200,000+ in-play events
    • Betway launch their own live casino studio 'Betway Lounge'
  • BUSINESS

    • Betway awarded the Guinness World record for the largest Jackpot pay out of €17, 879, 645 won on Betway Casino online slot machine game Mega Moolah on 6 October 2015
    • Special Olympics Malta, GSAD and the EFDS become Betway’s Charity Partners
  • PARTNERSHIPS

    • Betway becomes the sponsor of eSport's most popular team Ninjas in Pyjamas
    • Betway sponsors the All-Weather Championships in Horse Racing
    • Betway signs Bundesliga football clubs in Germany and RSC Anderlecht in Belgium as 'Official Betting Partner'
    • Betway named title sponsor of World Cup of Darts
    • Betway extends the West Ham shirt sponsorship deal through to the 2019/2020 season
  • PRODUCT

    • Betway Sports offers 130,000+ in-play events
  • BUSINESS

    • Betway becomes a member of the Independent Betting Adjudication Service (IBAS) and ESSA
    • Betway becomes a donor to the Responsible Gambling Trust
    • Betway partners with the Professional Players Federation (PPF)
  • PARTNERSHIPS

    • Betway becomes the official principal sponsor of West Ham Premier League football team
    • Betway becomes the first gambling company to ever sponsor the Davis Cup in Tennis
  • PRODUCT

    • 'Cash Out' product is offered for the first time by Betway
    • Betway approaches 100,000+ in-play events on the sportsbook
    • Betway launches eSports product
  • PARTNERSHIPS

    • Betway becomes the sponsor of the Queen Mother Champion Chase Horse Racing at the Cheltenham Festival
    • Betway becomes title sponsor for the Premier League Darts
    • Betway's first ever sport sponsorship takes place in Boxing with the Froch v Groves world title fight