“ We're innovative, ambitious and passionate about what we do. We operate in a credible and responsible way.
In 2019, we launched our first responsible gambling TV advert, featuring the Betway character ‘The Hunch’. This runs alongside our other adverts in the UK. Similar versions of the advert are being rolled out in other European markets.
We continue to invest heavily in sports through our partnerships, sponsorships and wider marketing initiatives.
We consider this approach as central to our strategy to build a global, market-leading sports betting and online entertainment business.”