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Partnerships

Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.

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West Ham United

We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In February 2021 Betway will overtake Avco Trust in becoming the longest running shirt sponsor of the Hammers.

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Atlético de Madrid

Betway are proud to be the Sports Betting Partner of 11-time La Liga champions Atlético de Madrid.

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VfB Stuttgart

Betway has signed an exclusive three-year deal with VfB Stuttgart, becoming the premium partner of ‘die weiß-roten’.

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Eintracht Frankfurt

Betway has signed a three-year deal to become the Official Betting Partner of German top-flight football club Eintracht Frankfurt.

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Deportivo Alaves

The Babazorros are another long-standing sponsorship for us in the Spanish top-flight, with our association going back to 2018. We are proud to be their Global Betting Partner.

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RCD Espanyol

We are proud to be the Global Betting Partner of La Liga side RCD Espanyol.

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FC Schalke 04

Betway are proud to become the Official Sports Betting Partner of FC Schalke 04.

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Hertha Berlin

With the start of the 2020/21 season, the global online gambling company and the German capital city club are entering into a long-term partnership.

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Betway Queen Mother Champion Chase at the Cheltenham Festival

Betway are proud to sponsor the Betway Queen Mother Champion Chase at the Cheltenham Festival. The championship contest is run over two miles and has an exceptional roll of honour with previous winnners including Sprinter Sacre, Altior and in 2021, the first mare to ever win the contest, Put The Kettle On.

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Tattersalls Irish Guineas Festival at The Curragh

The Tattersalls Irish Guineas Festival featuring the first two classic races of the Irish flat racing season on 22nd and 23rd May with the 100th running of the Tattersalls Irish 2000 Guineas on Saturday, while the Tattersalls Irish 1000 Guineas takes place on Sunday

A packed program of high quality and competitive races also features the Group 2 Weatherbys Ireland Greenlands Stakes and Group 2 Lanwades Stud Stakes on Day 1 together with the Group 3 Heider Family Stable Gallinule Stakes and Group 1 Tattersalls Gold Cup on Day 2, with the weekend further enhanced by Betway adding their name to multiple races over both days.

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Betway Queen Mother Champion Chase at the Cheltenham Festival

Betway are proud to sponsor the Betway Queen Mother Champion Chase at the Cheltenham Festival. The championship contest is run over two miles and has an exceptional roll of honour with previous winnners including Sprinter Sacre, Altior and in 2021, the first mare to ever win the contest, Put The Kettle On.

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Aintree Grand National

The Grand National Festival at Aintree is one of the biggest and most anticipated fixtures of the National Hunt season. As Official Betting Partner’ of the three-day festival we are proud to sponsor accompanying Grade One races including the Betway Bowl.

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Cricket South Africa

Betway’s association with Cricket South Africa goes back to 2018 and the sponsorship of the inaugural Mzansi Super League T20. We are now proud to extend that to sponsorship of all home test and ODI series for the national team

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Cricket West Indies

Since 2018 Betway has been associated with one of the greatest teams in the history of cricket, we are proud of our long-term partnership with the Windies which will run until at least 2022.

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Mzansi T20 League

Betway first partnered with the Mzansi Super League back in 2018 and have extended that deal to cover the official betting partnership of the league through 2020 and 2021.

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World Snooker

Betway became the title sponsor of one of snooker’s Triple Crown tournaments back in 2015. Some of the sport’s biggest players have had their name etched on the coveted trophy including Steve Davis, Stephen Hendry and Ronnie O’Sullivan.

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NIP

Betway was the first major bookmaker to launch a dedicated esports portal back in 2015. Our record sponsorship deal with Ninjas in Pyjamas, one of the most renowned professional Counter-Strike teams in the world, gives fans the opportunity to get closer to the players than ever before.

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Beastcoast

Betway partner with Peruvian DOTA 2 team Beastcoast as it continues to expand its esports portfolio. Beastcoast is the leading DOTA 2 team in South America, having won a total of $163,850 in prize money. In April, its players defeated NoPing esports to claim victory at the ESL One Los Angeles 2020 Online: South America and Realms Collide.

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BIG

Betway's deal with BIG cements their position as a market leader in the esports betting space, and gives us another opportunity to engage and entertain the esports community. BIG may be fairly new to the scene but they are rising stars and Betway are thrilled to be part of that journey.

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MIBR

Betway has agreed a landmark deal to become a founding sponsor of Brazilian esports brand MIBR. Betway, who already sponsor Ninjas in Pyjamas and are founding members of the esports Integrity Coalition (ESC), are market leaders in the esports betting space.

MIBR, newly acquired by global esports organisation Immortals, have secured a number of deals and the team will relocate to Los Angeles to train and practice at the Immortals campus.

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Brighton & Hove Albion

Betway are proud to be the Exclusive Global Betting Partner of Brighton & Hove Albion

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Bundesliga

At the start of the 2020/21 Bundesliga season, Betway were the ‘Official Betting Partner’ of three prestigious clubs - Werder Bremen, Hertha Berlin and Stuttgart.

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NBA

Betway are proud partners of six globally recognised NBA teams including Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Golden State Warriors and Dallas Mavericks.

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NHL

Betway have announced their first North American Sports League sponsorship as they are the official betting partner of the NHL.

Earlier this year, Betway also signed their first agreement in NHL with the New York Islanders

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Dallas Mavericks

Betway are proud to become the Official and Exclusive Free to Play Partner of the Dallas Mavericks.

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Belenenses SAD

Betway are proud to be part of the new story of the Lisbon based club and our logo will appear on their shirts from the start of the 2020/21 Primeira Liga season

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All-Weather Championships

As part of our ongoing commitment to all levels of British horse racing, in 2016, we became category sponsors of the All-Weather Championships encompassing the Sprint, Middle Distance and Marathon categories. This includes title sponsorship of the Betway Easter Classic on Good Friday which is the peak of six months of action.

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BLAST

Betway proudly sponsors BLAST Premier, one of the leading esports event series. Made up of multiple events throughout the year and featuring the very best teams in CS:GO, BLAST brings together the best elements of esports to create truly unmissable events and amazing content.

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Croky Cup

Betway have been the proud ‘Official Betting Partner’ of the Belgian FA Cup since 2017 when SV Zulte Waregem claimed their second success in the tournament.

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Leicester City

Betway are proud to be the Global Betting Partner of Leicester City

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Tottenham Hotspur

Betway are proud to be the Official North American Betting Partner of Tottenham Hotspur.

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RC Celta

Betway are proud to be the Global Betting Partner of RC Celta

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Other Horse Racing sponsorships

Betway also proudly sponsor a number of races around the UK all through the year at tracks such as Musselburgh, Market Rasen, Haydock and Sandown.