Two-year deal increases company’s European football portfolio.
Global online betting and gaming company Betway has signed a two-year deal to become the official shirt sponsor of Spanish top-flight football club Real Betis Balompié.
The partnership will see the Betway logo appear on the famous green and white jersey from the start of the 2020/21 La Liga season as well as around the perimeter of their Benito Villamarin stadium.
Anthony Werkman, Betway, CEO said: “Real Betis play in one of the most popular leagues in the world, where we already have a tremendous presence. We couldn’t be happier to be partnering with one of the established clubs with a great history. We look forward to showcasing Betway to their fans and the people of Seville.”
Ramón Alarcón, General Director of Business of Real Betis Balompié added: “At Real Betis we have been working in the digital environment for many years to increase the value of our advertising assets. This sponsorship agreement, which is the most important quantitatively in our history, recognises this work, for which we are proud. In addition, the agreement comes with a leading company in the sector, with scrupulous compliance with current regulations.”
Betway have been prominent shirt sponsors and betting partners in La Liga since 2018, as well as sponsoring Premier League club West Ham United in England since 2015, in addition to many other deals in the sport throughout the continent.