leading global online betting and gaming brand Betway, has announced a deal to become a partner of the NBA’s Miami HEAT.
The multi-year partnership will see the brand have a strong presence around FTX Arena with both courtside LED and Baseline Apron signage, showcasing Betway to loyal HEAT fans in the arena and a global TV audience.
The agreement will also see Betway become the Preferred Free to Play Gaming Partner of the Miami HEAT.
Anthony Werkman, CEO of Betway, said:
“Following further growth in the U.S., we’re thrilled to be partnering with the Miami HEAT.
“Miami is a fantastic city where sport is a huge passion, and we look forward to sharing the thrill with fans of the three-time NBA championship winning side.”
Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT said:
“With a proven track record as a global brand, Betway made a huge splash as it entered the US Market.
“Its leading the way as a dynamic entity that provides an incredible free-to-play gaming experience.
“Betway is an industry leader, and we couldn’t be happier to have it as a partner.”
This is Betway’s second Florida based deal, having become partners of the Miami Open Tennis tournament earlier this year.