Today, globally recognised online betting and gaming brand Betway, owned by Super Group, is proud to announce its sponsorship of the world's oldest ATP indoor tournament, Stockholm Open.
The deal sees Betway become the ATP tournament’s exclusive betting partner, with association rights as well as prominent courtside branding.
This year’s competition marks the event's return, following the cancellation of the prestigious tournament last year and takes place from 6 to 13 November.
Since the first Stockholm Open tournament in 1969, tennis stars such as Borg, McEnroe, Becker, Björkman, Federer and Tsitsipas have delivered world-class tennis at The Royal Tennis Hall in Stockholm.
The Stockholm Open returns with a new Director in three-time winner of the tournament, Thomas Enqvist. Another new addition to the tournament are Division, an event organiser who have pledged to help build the future of Swedish tennis.
This announcement continues Betway’s commitment to live tennis events and marks the company’s tenth ATP tour sponsorship of 2021.
Anthony Werkman, Betway CEO, said:
“It’s fantastic for the Betway brand to be associated with Stockholm Open.
“As the world’s oldest ATP indoor tournament, the event has a fantastic history and we’re thrilled to be their exclusive betting partner for the next three years.”
Kristoffer Svensson, Head of Stockholm Open at Divison said:
“We are happy to welcome Betway to Stockholm Open.
“Together with Betway and all our tennis fans we look forward to a week full of action and fantastic tennis.”