Kevin Pietersen extends Betway ambassador role until 2023

Ashes winning batsman Kevin Pietersen and Betway today announce an extension of their partnership until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind the scenes access with the bookmaker.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history, as we look to capture the thrill that comes with every ball.”

The initial focus for the partnership will be the start of the Indian Premier League on Saturday 19th September, with Pietersen giving weekly updates and his views on the action, including ones to watch and predictions for the week ahead.

The former England international will also support Betway across its partnerships with Cricket West Indies, recently extended to 2022, and Cricket South Africa.