Leading online bookmaker Betway has announced the renewal of its partnership with BLAST Premier, one the world’s most prominent esports tournaments.
The deal, which builds on 2019’s successful partnership between the two companies, will include a host of branding and content opportunities for Betway across the series’ broadcast.
BLAST Premier, formerly BLAST Pro Series, is renowned as one of the best attended and most innovative Counter-Strike tournaments in the esports calendar. Betway’s renewal comes at an exciting time for the global entertainment company as they enter 2020 under the new brand following incredible feedback from fans on how to create the best format for viewers.
The 2020 series will offer a new play-in system that gives any team the chance to qualify for both the Global Final and two seasonal finals. The Global Final’s winning team will walk away with a whopping $1 million.
Betway’s Adam Savinson said: “The esports community is thriving as tournaments like BLAST Premier continue to amplify the world-class excitement that the sport can offer. 2020 promises to be an exhilarating year with an updated format and multiple ways of qualifying for the series.”
“We can’t wait to work with BLAST for a second year, building on this momentum and creating unmissable content to entertain fans across the globe.”
BLAST’s Leo Matlock said: “BLAST Premier aims to lead the way in esports, sports and entertainment. Securing the partnership renewal with a company as reputable and ambitious as Betway, on the week we launched our new tournament proposition, is testament to our innovative partnership and validation of the trajectory BLAST is on.”