Nick has been a marketing consultant since 2008, advising businesses, primarily in the food and beverage sector. He has worked with Betway since 2010.
He began his career at Kellogg in a variety of Sales and Marketing roles, including five years as Sales and Marketing Director for the Nordic region. Back in the UK he joined Kraft Foods in 1992. He held a number of progressively more senior positions there leaving as Vice President, Global brands. As a consultant, Nick partnered with companies to improve brand performance and work on potential acquisitions and divestitures.
He played a pivotal role in Betway's rebrand in 2013 as well as its launches into the UK and other markets. Nick was appointed as a Non-Executive Director of the Betway Group in late 2017.
Nick completed a BA (Hons) in Business Studies at Leicester Polytechnic.