Who are you and what do you do?
I’m Ollie Brill and I am Head of Customer Welfare at Betway.
What is safer gambling week about?
Safer Gambling Week is a cross-sector initiative where the gambling industry comes together with the support of charities and other parties to get everyone talking about safer gambling and raise awareness of where further information and support is available for those who may need it.
What is safer gambling?
Safer gambling describes an industry-wide commitment to reducing the risk of problem gambling and gambling-related harms. A core feature of this commitment is to empower staff and customers with the knowledge of safer gambling tools to manage their gambling more safely.
While the Safer Gambling Week campaign focuses on a week of events, promotion and training, the commitment to safer gambling is all year round. It happens all day, every day, with a wide range of safer gambling apps, tools, initiatives and campaigns from operators, sector groups, interest groups and charities.
Why is it important?
Gambling is a form of entertainment, but we know it comes with some risks. It’s important that people are aware of these risks and are equipped with knowledge about safer gambling, and have great awareness of:
- How to approach gambling more safely – the questions to ask and behaviours to consider
- The tools that are available to help you gamble more safely all year round
- Sources of further advice and support
What does safer gambling mean to Betway?
Safer gambling is at the core of Betway’s business and is reflected in our Responsibility value. We aim to be industry leading in providing a fair, safe, secure and responsible environment for us to work in and our customers to enjoy. We have invested in people and technologies to ensure we’re monitoring and effectively intervening with our customers and issuing guidance on how to keep gambling safe and sustainable.
Can you list the most challenging but exciting aspects of your role?
As you will all know, the gambling industry is incredibly fast paced, particularly the world of safer gambling. This is something I often love about the role but can of course provide challenges! With more and more research being conducted to better understand the mind and behaviour of a gambler, we continually look to enhance our processes to ensure optimal effectiveness – so our work is never complete as there’s always room to improve!