Betway Group’s Story

Who we are

Founded in 2006, Betway Group is globally recognised and a leading provider of first class online entertainment. From pre-game and live Sports betting, eSports, Bingo, Casino and Poker, we offer a range of high end products across our global markets. Betway only operates in regulated markets where we hold the appropriate licenses. We take our responsibilities to customers and our other stakeholders seriously and place great emphasis on working to a ‘compliance first’ model across the business. You can find out more about our responsible approach to online gaming here.

Our Values

We built the company with a clear goal - to provide our customers with an unrivalled online gambling experience, and our business partners with a trusted partner. The industry continues to grow and change, but our goal remains the same. Our values are key to everything that we do and are reflected in the way we deal with our people, our customers and our business partners.


Everything Is Possible

A company that builds on innovation with the belief that possibilities are endless. At the forefront in technological scalable solutions, product and brand advancements, while pioneering in areas of compliance and responsible gambling.


Share the Thrill

We love what we do and intend on sharing it. We aim to provide our customers with quality products and a thrilling online gambling experience. Always bringing them closer to the action. Win or lose, it’s all for the love of the game.



We are honest, transparent and professional towards our staff, our customers and our business partners. We’re innovative and passionate about what we do, and we do it in a credible, honest way, always aiming for the top.

Meet our Leaders

Betway’s Board of Directors offer a wealth of experience and background from the worlds of business, finance, operations, sales and marketing. The Board are responsible for the stewardship of Betway Group and meet regularly to assess, review and approve the Group’s overall performance and strategy.

Our History

Read through our history to understand how we got to where we are today. The interactive timeline will take you through the milestones, achievements and pivotal moments in our journey to becoming a globaly recognised gaming brand.

  • 2019

  • 2018

  • 2017

  • 2016

  • 2015

  • 2013-2014


  • Betway Sports covers 190000+ events in play, focusing on 50 sports
  • Employment grows to over 500 employees
  • Motivation, Special Olympics Malta and GSAD become Betway’s 2018 Charity Partners
  • Betway announces first La Liga sponosorship with Leganes CD
  • In esports - Betway becomes founder member of MiBR
  • Betway adds to Spanish sponsorships with Levante U.D deal
  • Betway grows their La Liga stable to three as a deal with Alaves is agreed
  • Betway expands into Italy with sponsorship deal with A.S. Roma
  • Betway gear up for Galway Festival with 'Super Saturday' sponsorship
  • Betway make their first foray into cricket with Windies partnership
  • Betway teams up with PPF to promote sports betting integrity
  • Betway double up in Germany with Hannover 96 deal
  • Betway sign Dusseldorf on three-year-deal
  • Croky Cup strengthens Betway's Belgian presence
  • Leading online bookmaker using its partnership with West Ham United to promote responsible gambling
  • Betway extend Irish racing support with Punchestown deal
  • Betway awarded with ISO 27001 certification
  • Betway becomes official global betting partner of the Mzansi Super League T20
  • Betway bolster racing sponsorship with Summer Plate and Solario Stakes
  • Betway launches European advertising campaign in collaboration with Saatchi & Saatchi