Betway to sponsor the All-Weather Championships
Betway to sponsor the All-Weather Championships.
Betway to sponsor the All-Weather Championships

Betway will today announce a new partnership with Arena Racing Company (“ARC”) as category sponsors of the Sprint, Middle Distance and Marathon categories in the
All-Weather Championships.

The multi-year deal sees Betway join fellow Authorised Betting Partner 32Red as category sponsors. The Middle Distance championship race on Good Friday, worth £200,000 will be called the Betway Easter Classic.

The 2016-17 All-Weather Championships will run from Thursday 27th October 2016 through to the £1 million Finals Day at Lingfield Park on Good Friday, 14 April 2017. Finals Day will be broadcast live on At The Races and ITV4.

Betway’s Marketing Director, Anthony Werkman, said:
“The All-Weather Championships have been a huge success since they were introduced four years ago and we’re thrilled to become a sponsor of three key categories. Having recently signed a deal to become an Authorised Betting Partner, we have shown our full commitment to British racing. We’re very excited about this partnership with ARC and the Sprint, Middle Distance and Marathon categories sit perfectly alongside our existing flat sponsorships, including the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup.”

ARC Head of Partnerships, David Leyden Dunbar, said:
“We are delighted to welcome Betway as category sponsors of the All-Weather Championships.
As Authorised Betting Partners they understand symbiotic nature of the racing and the betting industries and we are determined to continue to show the value of racing to their business through pioneering sponsorship opportunities, such as the All-Weather Championships.”